Our Story

Built on Fortitude.
Backed by Purpose.

We are a direct business lender rooted in the heartland — built to serve the tenacious business owners who keep America's engine running.

The Financial Backbone of the Heartland

"Fortitude isn't just our name — it's our standard. We lend with purpose, not just policy."

Fortitude Financial INC was founded with one belief: that business owners with grit and vision deserve a lender who can match their pace. Too many great companies have been held back by slow decisions, opaque processes, and brokers who don't know their business.

We are a direct lender. That means we hold the capital, make the decisions, and stand behind every deal we fund. When you work with Fortitude Financial, you work with a team that reviews your application, calls you directly, and delivers funding without the runaround.

Based in Omaha, Nebraska — the heartland of American industry — we understand what it means to build something real. We're not a faceless platform. We're a team of people who believe that the right funding at the right time can change everything for a business.

Our Core Values

Integrity First

We say what we mean and mean what we say. Transparent terms, honest conversations, and no hidden agendas — that's the Fortitude standard.

Speed With Purpose

We move fast because your opportunity won't wait. But speed never comes at the cost of doing right by you and your business.

People Over Process

Every file is a business. Every business is someone's dream. We underwrite the full picture — not just a credit score.

Accountability

We own our decisions. When we commit to funding your business, we follow through. No last-minute surprises, no shifting goalposts.

Long-Term Thinking

We structure deals that help you grow — not just deals that work for us. Your success is how we measure ours.

Community Roots

We are Omaha-based and heartland-minded. The businesses we fund are our neighbors, and we take that seriously.

People Who Know Business

R

Richard

Founder & Principal

A seasoned financial professional with deep roots in Nebraska business lending. Richard built Fortitude Financial on the belief that business owners deserve a direct, honest partner in their corner.

U

Underwriting Team

Credit & Risk

Our underwriting professionals bring decades of combined experience evaluating business performance — looking beyond the numbers to the full story of each company we fund.

F

Funding Advisors

Client Relations

From first call to funded, our advisors walk alongside every client. They don't hand you off — they own your experience and fight for the best outcome for your business.

Rooted in Omaha, Nebraska

Our headquarters are in Omaha — one of America's great mid-sized cities and home to a vibrant, growing business community. We're proud to be part of it.

8015 North 123rd Street
Omaha, NE 68142
Monday – Friday: 8:00 AM – 6:00 PM CST
Saturday: By Appointment
Get in Touch

8015 North 123rd Street
Omaha, NE 68142

You've Built Something Worth Backing. Let's Fund It.

Apply for Funding